Uniqlo have launched another really interesting Tweet based gadget to promote their latest range of sports clothing. Sportweet rates you against all the other Twitter users according to some unknown algorithm and places you somewhere in the World Ranking. The result is fairly meaningless and yet I feel compelled to take part regardless. I'm not sure if this is because the technology intrigues me or that for some reason my Tweet World Ranking actually matters to me. I want to be a valuable part of a social media experience. Anyway...
Uniqlo seem to be on a role at the moment, producing some really engaging ways to use Twitter. For me the product shots on this latest effort are a little long but I still wanted to hang around for my results so they kept my attention.
I think they need to be a bit careful they don't end up overdoing it with Twitter or it could all just become a little too predictable. In the meantime though enjoy some of their fun and totally useless toys.
Color Tweet
Sportweet
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