It was important to the client to communicate the vast range of their services currently detailed on their website. It was therefore decided that this piece of communication should show a strong call to action for clients to go online or contact the company on the phone as well as communicating the services available.
Producing a 'wedding planner' allowed for a great detail of information to be communicated without listing the services available. It also included information not relating to the companies offerings, showing them to be the experts in their field and also making the material appear less like a sales brochure.
Top Notch Events spend a great deal of time making sure that they colour match the accessories they offer to the chosen colour scheme of their clients. The inclusion of a colour chart helps to demonstrate this as well as giving the clients ideas about colour schemes and helping the company to colour match items.
The company also provides chair covers tailored to different chair designs so a chair design chart demonstrates their attention to detail and also helps them to identify which chair cover will be needed for a specific venue.
The piece can therefore be used both as a hand out to prospective clients to demonstrate the services available and also by the company to gain information about colours and chair designs.
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