This brief was set by D&AD as part of the Student Awards and received a yellow pencil.
Shop front.
Local area mail drop.
POS.
Instore fridge.
Delivery van promoting local and global message.
Local walk sponsored by The Co-operative travel.
School nature pond suitable for Keystage 2 learning promoting local and global message.
Playground ambient media promoting global message.
Dog waste bin with used bags from The Co-opertative Food store.
Reciept directing customers to www.weliveheretoo.co.uk
Promoting The Co-operative as a local neighbour would allow the brand to be truly integrated within local communities. Showing where the brand lives, learns and plays both in the local and global community will promote consumer interaction across media.
Integrating advertising within the local surroundings will mean less waste and damage to the environment whilst supporting the feeling that The Co-operative is very much part of the local community.
‘We live here’
The Co-operative is part of everywhere, it is everybody’s neighbour and ‘good for everyone’.
