Click on the image to read advertorial.
Click on the image to read advertorial.
SPAM is not a particularly trendy food. In fact, SPAM-eating seems to have developed a bit of a stigma. One woman confided in a whisper, “I really like SPAM, I have it every day for my lunch. My colleagues think I'm a bit weird, but I love it.” This campaign aims to play on this simple admission, promoting SPAM-eating as an underground movement. Creating fresh intrigue around a well established product to draw in a new audience.
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